「ペイテレビの事業者はまた、わずか10から30のチャネルだけを手頃な価格でまとめた 「スキニーな」 パッケージを開発し積極的に拡販しています。たとえばVerizonは、基本チャネルに加えて加入者が追加チャネルのバンドルを選び組み合わせて好みのチャネル構成を作るサービスを導入してその先陣を切っています」 とHeynenは言う。 ペイテレビ市場のハイライト
- ペイテレビの加入者数はグローバルで2014年に8億人に急増した (5%の増大)。OTTペイテレビの分野が初めてこの成長の最大の原動力となった。
- 2014年から2019年の5年間で、あらゆるペイテレビサービスの中でOTTペイテレビサービスが最大の年複利成長率 (CAGR) を示すと、IHSは予測する。
- ケーブルTVではペイテレビの売り上げが2014年に1.8%の伸びに留まった。この最大の原因は、北米で加入者の伸びが鈍化していることによる。この地域ではビデオ加入者数の総数が年1%から3%の割合で減少を続けている。
Pay TV Providers Embrace Over-the-Top Video and 'Skinny' Bundles to Stave Off Cord-Cutting: IHS Infonetics Report Campbell, CALIFORNIA (May 21, 2015)-The global pay TV services market, including cable TV, satellite TV, telco TV and over-the-top (OTT) video, totaled $237 billion in 2014, up 7 percent from the previous year, according to the 2015 IHS Infonetics Pay TV Services and Subscribers report from IHS (NYSE: IHS). "In a growing number of pay TV markets, service providers are expanding market presence by offering their own OTT video services, primarily as apps on tablets and third-party OTT media servers. Dish Networks, the second-largest satellite provider in the US, is offering an OTT video service called Sling TV that's aimed squarely at cord-cutters and cord-nevers," said Jeff Heynen, research director for broadband access and pay TV at IHS. "The net result of these offerings will be slower revenue growth globally as OTT services carry a lower ARPU."
"Pay TV providers are also actively marketing 'skinny' bundles of 10 to 30 channels in more affordable packages. Verizon has gone so far as to introduce multiple bundles of channels that subscribers can add on top of their base channels to create a custom channel lineup," Heynen said. PAY TV MARKET HIGHLIGHTS
- Global pay TV subscribers ballooned to nearly 800 million in 2014 (up 5 percent); for the first time, the OTT pay TV segment provided the strongest growth
- Over the 5 years from 2014 to 2019, OTT pay TV services are forecast by IHS to have the highest compound annual growth rate (CAGR) of any pay TV service
- Cable pay TV revenue growth slowed to 1.8 percent in 2014, largely due to sluggish subscriber growth in North America, where net video subscribers are declining around 1 to 3 percent annually