CAMPBELL(CALIFORNIA) 発、2011年12月2日 - 市場調査会社 Infonetics Research は今日、最新の加入者データ管理ソフトウェアおよびサービス市場の規模と今後の見通しに関するリポートの抜粋をリリースしました。
アナリストノート
Infonetics Research で次世代OSSとそのポリシーに関するアナリストのマネージャを務めている Shira Levine は「オペレーター内の組織的な壁が崩れ始め、ネットワーク担当とIT担当部署が統合され始めていることから、我々は加入者データ管理(SDM)市場もさらに発展するだろうと予想しています。特に加入者データの価値を最大限にすることを狙うオペレーターにとってデータ分析がますます重要になるので、ネットワーク設備サプライヤーのような既存のSDMベンダーは、これまでマスタデータ管理(MDM)領域に力を入れてきたITプレーヤーとの激しい競争に直面し始めるでしょう。」と注釈しました。
加入者データ管理市場のハイライト
- 固定ラインおよびモバイルネットワーク向けSDMソフトウェアおよびサービスを含むグローバルな加入者データ管理市場は、このまま行けば2011年に5億ドルを突破し2010年比55%増の5億6300万ドルに達する見通し。
- Infoneticsは、SDMソフトウェアおよびサービス市場が2015年には15億ドルをわずかに下回る程度の規模に成長すると予測。
- SDM市場のキードライバーとして、通信オペレーターが加入者データ・モバイル広告・ネットワーク更新の取り組みおよびマシン・トゥ・マシン(M2M)アプリケーションを統合して活用するニーズなどが挙げられる。
- 急成長するSDM市場のキープレーヤーとして、既存の HLR/HSS サービスの拡大を狙う HP・Alcatel-Lucent・Nokia Siemens Networks などの大企業、課金・ポリシー管理・Deep Packet Inspection などの近隣市場のプレーヤー (例えば Openet や Sandvine) 、長年積み上げてきた企業データ管理能力の活用を狙う大規模データベース・IT サプライヤーの Oracle・IBM・Amdocsなどが挙げられる。
Infonetics' Subscriber Data Management Software and Services report provides worldwide and regional market size, forecasts through 2015, and in-depth market analysis for fixed line and mobile SDM services and SDM software, including data federation software, identity management software, and the subscriber and device data aggregation engine. The report tracks SDM software and/or services offered by Accenture, Alcatel-Lucent, Blueslice, Bridgewater, Ericsson, Huawei, Hewlett-Packard, IBM, Nokia Siemens, Openet, Oracle, Redknee, Tata, and TechMahindra.
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Subscriber data management market set to jump 55% in 2011 to $563 million
CAMPBELL, CALIFORNIA, Dec. 2, 2011-Market research firm Infonetics Research today released excerpts from its latest Subscriber Data Management Software and Services market size and forecast report.
ANALYST NOTE
"As organizational silos within operators begin to break down and network and IT departments begin to converge, we're anticipating that the subscriber data management (SDM) market will evolve as well. Traditional SDM vendors such as the network equipment providers will begin facing intensified competition from IT players who have historically focused on the master data management (MDM) space, particularly as analytics become increasingly important to operators looking to maximize the value of their subscriber data," notes Shira Levine, directing analyst for next gen OSS and policy at Infonetics Research.
SUBSCRIBER DATA MANAGEMENT MARKET HIGHLIGHTS
- The global subscriber data management market, including SDM software and services for fixed line and mobile networks, is on track to blast past the half-billion-dollar mark in 2011, hitting $563 million, a 55% increase over 2010
- Infonetics forecasts the SDM software and services market to grow to just under $1.5 billion by 2015
- Key drivers in the SDM market include the need for telecom operators to consolidate and leverage subscriber data, mobile advertising, network modernization initiatives, and machine-to-machine (M2M) applications
- Key players in the burgeoning SDM market include large vendors such as HP, Alcatel-Lucent and Nokia Siemens Networks looking to expand their traditional HLR/HSS offerings; players in the adjacent charging, policy management, and deep packet inspection markets (e.g., Openet and Sandvine); and large database and IT suppliers like Oracle, IBM, and Amdocs looking to leverage their longstanding enterprise data management capabilities