Chua氏はこう続ける。「当社は何がM2Mサービス採用決定の要因となるのかを企業に尋ねました。そして第一の要因は競争上の強みの飽くなき追求にあることがわかりました。これは、強力なビジネスケースを実現するためには、M2Mサービスが必要であることを物語っています。技術の進化が続き価格が下がるにつれて、企業は運営費の削減やブランドの差別化、新しい収益機会を求めて、ますますM2Mに目を向けることになるでしょう。」 M2M選択調査のハイライト
- 調査対象企業の大半は、M2Mがビジネスにとって重要な成長分野になるという、世界トップのサービス事業者 (Vodafone、AT&T、Verizon、Orange、Telefonica) が下した仮定を検証しつつ、M2Mサービスの必要性は今後一年で増大すると予想している。
- これらの分野での顧客教育の必要性を強調しつつも、規制の問題やM2Mソリューション自体の複雑性がそうであるように、セキュリティーも回答者にとって最大の関心事である。
- ちょうどスマートフォンの世界と同じように、M2Mにおいてもネットワーク品質が問題となる: 調査対象企業によれば、ネットワーク品質はM2Mサービス事業者選択の際の第一基準である。
- 驚くことではないが、ネットワークの信頼性と性能を非常に重視するサービス事業者、つまりVerizonやAT&Tも、M2Mにおいては顕著なマインドシェアを持っている。
Enterprises turning to machine-to-machine (M2M) services to get a leg up on competition Campbell, CALIFORNIA, February 5, 2014-Market research firm Infonetics Research released excerpts from its just-published M2M Strategies by Vertical: North American Enterprise Survey, which provides a view of the machine-to-machine (M2M) market through the eyes of end-users of M2M solutions and services.
Infonetics' M2M strategies report explores the drivers, barriers, plans, and service provider selection criteria of enterprises in 5 market segments: automotive and logistics; utility; retail; healthcare; and public safety and surveillance. ANALYST NOTE "So much of the discussion surrounding M2M has been focused on connections, but whether it is 20 billion, 30 billion, or 50 billion, there's no question that number is going to be huge. What hasn't been as clear is why this is happening. Why are enterprises buying M2M services?," says Godfrey Chua, directing analyst for M2M and connected world at Infonetics Research.
"We asked enterprises what's driving their decisions to adopt M2M services, and the number-one factor is the never-ending pursuit of competitive advantage," continues Chua. "This speaks to the need for M2M services to deliver a strong business case. As technologies continue to evolve and prices come down, enterprises will increasingly turn to M2M to lower operating costs, differentiate their brands, and create new revenue opportunities." SELECT M2M SURVEY HIGHLIGHTS
- A majority of enterprises surveyed expect the need for M2M services to increase over the coming year, validating the assumption made by the top global service providers (Vodafone, AT&T, Verizon, Orange, and Telefonica) that M2M will be a key growth area for their businesses
- Security is a top concern among respondents, as are regulatory issues and the complexity of the M2M solutions themselves, underscoring the need for customer education in these areas
- Just as it does in the smartphone world, network quality matters in M2M: According to enterprises surveyed, network quality is the top criteria for M2M service provider selection
- Not surprisingly, service providers who place a strong emphasis on network reliability and performance-namely Verizon and AT&T-also have significant mindshare in M2M